2017 Hyundai Santa Cruz CUV

2017 Hyundai Santa Cruz CUVNevertheless, there have been signs of encouragement from Hyundai that the concept really is going to make it to the mass market now that work is being done on the engineering feasibility of the crossover.

Hyundai doesn’t have pickup trucks, very much like Honda. But like its fellow Japanese competitor the Santa Cruz crossover could mark a good first step and when it is released it would be aimed at the Honda Ridgeline.

Insiders say the research program behind the vehicle was one of the most extensive the company has ever undertaken. According to O’Brien, the man in charge of short- and long-term product planning for Hyundai’s US operations, the study’s findings confirmed there is “significant” demand for the vehicle.

“We did a ton of research on the project… Some people just need the utility of an open bed; and what we found out is that there’s a big market [proportion] of people that are buying CUVs [crossover utility vehicles, Hyundai’s term for SUVs] but it’s not their first choice.

Hyundai also added that there is a possibility that the truck will be shipped outside of the US as well. The new Hyundai Santa Cruz will be coming in to compete with models like the Honda Ridgeline.

Hyundai concluded by claiming that the Santa Cruz pickup truck will be getting produced later this year and it will be built on the same platform that is used to develop the Tucson. The vehicle will be offered with Hyundai’s first ever diesel engine and it will look to compete in the mid-sized pickup truck segment when released.

2017 Hyundai Santa Cruz CUV 1

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