Alfa Romeo’s Next Trick 2015

Alfa Romeo's Next Trick 2015

 

The gorgeously styled Alfa will go on-sale in February from $89,000 (+ORC) alongside a limited-run Launch Edition (limited to just 75 units from worldwide production of 1300) for $109,000 (+ORC).

The 3-Series fighter is one of those segments everybody in the luxury game wants to be in. Heck, they kind of have to be. Alfa Romeo wants to reach 400,000 annual sales globally with their revised lineup by 2018, so they need volume sellers like this.

The Giulia is pegged as the most important launch back into the US market for Alfa Romeo in recent years. The lightweight 4C only managed 91 units sold in the states over November and December. Alfa is looking at annual sales of 400,000 globally come 2018, so a 3-series rival is going to be crucial.

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