BMW X1 change in philosophy

BMW X1 change in philosophyIf the X1 born in 2009 looked more like a big break that raised an SUV like the Audi Q3, its success did not lie: it was the second best selling BMW in France, behind the 1 Series . It remained so for a successful transition to the category of “false 4×4″ city by taking its rather traditional customers to the benefits of the SUV.

Generously increasing its height from 5 cm to 1.60 m, while widening to 2.3 cm (1.82 m) and maintaining its length of 4.44 m, the latter X1 also adopts a driving position higher than 3.6 cm and finally acquires a real trunk: 505 l, 85 l more than the old model. Generous with family features, the X1 takes a split rear bench (40/20/40) and sliding 60/40 of 13 cm, with recliners.

Remains a thing. Customers who do offer a small SUV would they not pay once more and expensive model? “The SUV meet the demand for smaller cars, they do not generate the” slice Bertrand Rakoto, for which a “risk of desertion from the next segment” are long-term, however. Meanwhile, these SUV, even small ones, are often more profitable than other models with the game options. Anyway, it does not withstand a tidal wave, it accompanies.

BMW X1 change in philosophy

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