Buick name missing from 2019 Envision

Buick name missing from 2019 EnvisionGM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a “Buick” badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, “representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year.” The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., “Envision” or “Regal.”

GM is trying to provide Buicks in such a way that consumers “see the product 1st” – even before they realize it’s actually a Buick. Hence their recent commercial ads. “Is that a Buick?!”

But in reality, it’s a really crappy position to be in. You have good products, but becuase people cant forget old cars from 15-20-25 years ago, they assume Buick is still building the same type of cars. They’re not. In China, Buick is luxury.

Buick name missing from 2019 Envision

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