Honda Halts 2018 Accord Production for Two Weeks

2018 Honda Accord Sport 2.0T

As SUV and crossover sales surge, more and more customers have been forgoing midsize sedans, no matter how good. And while rivals like Toyota and Nissan rely on fleet sales and lease incentives to boost their shipments, Honda has avoided the practice.

“There’s also competitors that are spending close to $100 million a month on incentives, and that’s not Honda’s business model, and we’re never going to do something like that,” Arcangeli Jr added.

Honda plans to temporarily halt production of the 2018 Accord at its plant in Marysville, Ohio, in response to bloated inventory and sales that have not lived up to the expectations set by the car’s critical success.

The 2018 Honda Accord is, without a doubt, brilliant. It has earned countless awards from dozens of publications, some as prestigious as the 2018 North American Car of the Year award. But despite this, sales have been slow.

2018 Honda Accord Sport 2.0T

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