Hyundai Santa Cruz

Santa Cruz Crossover Truck ConceptMercedes-Benz is expanding at a bewildering rate: Kallenius says that isn’t a problem, as long as every car is worthy of the three-pointed star: “One thing that’s extremely important is that you have an authentic offering in every class. If you stick true to that principle you don’t run the risk of watering the brand down.”

As for towing, expect capacity to be enough for a jet-ski or two. Rumor has it the Santa Cruz may be Hyundai’s first U.S.-bound vehicle to offer a diesel engine, but don’t hold your breath since the pickup will be sold in other markets around the world. Being denied the cool engines other markets get has become something of an American birthright. Watch video from the 2015 North American International Auto Show of the Santa Cruz Concept’s reveal.

Meanwhile, the Detroit News reports that Jeep global chief Mike Manley is confirmed that Jeep will produce a pickup truck based on the next-generation Wrangler.

O’Brien said that no-one thought the Honda CR-V and Toyota RAV4 would ever reach the sales heights they have in his home market, yet it is likely the SUVs will knock off their respective perennial top-placed counterparts, the Accord and Camry, in 2016.

Santa Cruz Crossover Truck Concept

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