Hyundai Santa Cruze pickup 2017

Hyundai Santa Cruze pickup 2016If you were a big fan of the Hyundai Santa Cruz pickup truck concept, then we have good news for you. The truck is going into production, and it’s only a matter of time before Hyundai makes the official announcement.

Speaking to Australian press at the Detroit Auto Show, Hyundai USA CEO Dave Zuchowski said that he was still waiting on a decision for when the official announcement would be made but that there isn’t a question of whether or not the Santa Cruz is going to head to production.

Hyundai has said that towing capacity, payload, and ground clearance were not the main concerns when designing the Santa Cruz. It’s sort of like a modern Subaru Brat without the seats in the bed of the truck. Hyundai is targeting buyers who would otherwise drift to CUVs or SUVs and is positioning the Santa Cruz as a lifestyle vehicle not a truck for hauling or towing.

The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval.

Don’t expect the concept’s exciting design to remain unchanged for the production variant, but hopefully Hyundai will try to keep it as close to the concept as much as possible.

Hyundai Santa Cruze pickup 2016 1

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