Lexus Barges Into Indian Auto Market

Lexus Barges Into Indian Auto Market 1With a booming technology sector that’s only now beginning to attract wealth into the country and ascend the standard of living, the demand for cars has grown, with car sales nearly doubling over the last ten years. This has also led to an uptick in sales of luxury vehicles to coincide with rising incomes. Lexus, looking to take full advantage of the blossom, has just made landfall in India.

It’s not the first time that Lexus has attempted to enter India. In 2013, they showed interest in growing Indian luxury car market, but due to high import duties the plan was never initiated. Now, as the conditions are favorable in India for electric car manufacturers we can expect even more Japanese brands to enter the country.

The system transfers electric energy to the wheels on lower speeds, which also makes for noiseless acceleration. On higher speeds, the petrols engine powers the wheels. The systems optimises charge from the electric batteries and power from the engine to provide smooth acceleration and higher fuel efficiency.

You have to understand that our history goes back 20 years while Jeep is more than that. Also, people see a lot of Jeeps in the movies and on websites. We, on the other hand, started lifestyle activities only 3-4 years ago. So, we have to continue doing such activities to build a history.

Lexus Barges Into Indian Auto Market 1

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