Lexus makes India debut with 3 models

Lexus makes India debut with 3 models 1The company will create a new wave in India, said an enthusiastic Yoshihiro Sawa, a managing officer overseeing Lexus operations, to reporters in New Delhi. Lexus had already expanded to 90 or so markets since its 1989 birth.

The company will create a new wave in India, said an enthusiastic Yoshihiro Sawa, a managing officer overseeing Lexus operations, to reporters in New Delhi. Lexus had already expanded to 90 or so markets since its 1989 birth.

When asked why a late entry, he said that the company had to hold the project in 2010 as it had to restudy and rethink of different project models at that point in time. “It meant to make our dealers profitable and us profitable because if we are not profitable then we cannot sustain,” he added. On asked about the after-sales service, Socco added, “We will make sure that when the services are done, the proforma invoice with the service cost is much competitive. It won’t be much different with Toyota (service), which will make customers happy.”

Luxury car maker Lexus, part of Japanese auto major Toyota, has announced its entry into the crowded Indian market dominated by the German trio — Mercedes, Audi and BMW. The company will take baby steps to grow volumes. It is starting with four dealerships.

Lexus makes India debut with 3 models 1

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