Lotus shows the power of special series

Lotus shows the power of special seriesIn 2016 Lotus lost another 20 million euros loss, the last financial year they are closing down with profit. Thanks to the rising sales figures. Not because the British sports car manufacturer had new models on offer, because they threw a lot of limited editions of the Elise, the Exige and the Evora into the commercial battle.

Special editions are a proven and celebrated recipe in the automotive sector. They give the customers at least the illusion of buying something apart, they drive the sales price smartly (often by offering more equipment) and in the production chain they are easy to implement through a limited number of equipment.

About a new Elise has been spoken since 2010, but you have to wait until 2020 for the model to become reality. Idem dito for an Exige. The latest model evolution already dates back to 2010. This car was presented as the third generation of the product, but it was de facto about a far-reaching facelift of the model that was taken into production in 2001.

Lotus shows the power of special series

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