This New Hyundai Crossover in 2018

This New Hyundai Crossover in 2018The country’s top automaker is planning to hold the presentation of its first compact SUV Kona at its newly opened studio in Ilsan, Gyeonggi Province. The company lags behind local rivals in the compact SUV market. The new Kona would be pitted against market dominant Tivoli of Ssangyong Motor Co.

We’ve reported before that the Kona will have black flared wheel arches and Hyundai’s signature grill, and the new images confirm that. They also confirm that the vehicle will have a sporty look overall, and it appears that roof will be blacked out.

It can also hope that sales of sedans and alternative-powertrain vehicles such as its new Ioniq pick up. That’s not a sure bet, but the company exec feels – probably rightfully so – that there’s still plenty of volume in the sedan market. And if gas prices spike and stay spiked, the market trends could shift quickly.

Times may be tough at Hyundai, and across the board, but things aren’t as bad as they were during the recession, and sometimes all a brand can do is be patient.

This New Hyundai Crossover in 2018

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