Toyota The return of the Corolla

Toyota The return of the CorollaIn 2006, Toyota decided to rename the new generation of the Corolla 5-door Auris. 10 years after the start of commercialization with us, Toyota could backtrack. Indeed, the next generation should find the name of Corolla. The sedan will use the TNGA modular platform. The 5-door should take advantage of a 10 cm long wheelbase.

A concept is planned for the Frankfurt Motor Show in September, when all this should be confirmed. Nevertheless, finding the name Corolla would make sense. This little name is well known all over the world since it is a best seller of Toyota.

The renaissance in Europe of the name Corolla would pose, a priori, no problem and could even help the compact Toyota to exist and to show a little more than the too discreet Auris. This case will even allow the manufacturer to save the design and the production of a logo! For the record, in many markets, the Auris is already called … Corolla IM.

Also to make things change and get the Auris out of anonymity the Japanese manufacturer by transforming it into … Corolla. By becoming Corolla, the Auris would immediately benefit from a name known and recognized throughout the world, with a rather good image, much like that of the Hilux, the Camry or the Land Cruiser. In Europe, everyone still remembers the Corolla and not in bad shape, since it has been the symbol of the “good car” for at least three decades in our markets.

Toyota The return of the Corolla

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